Wonderwall was established in 2007 and was India's first ecommerce website dedicated to fine art photography. Its aim is to be a platform to showcase established names and also introduce upcoming photographers. it is dedicated to making photography an accessible form of art to the public at large. It hopes to be instrumental in getting people to understand photography as a medium and develop people's interest in fine art photography.

In 2011, seeing the demand for photography increase, and to target people who would like a tactile experience before they buy fine art photography, Wonderwall took up gallery space in Lado Sarai (art district of New Delhi) and currently has its gallery at:

F 213B Lado Sarai (1st Floor)
New Delhi 110030

Wonderwall represents over 40 Indian and International photographers and organises regular exhibitions at its space in Lado Sarai, apart from cities like Kolkata, Ahmedabad and Chennai, where it has tie ups with local galleries.